Make Memories In Your Videos And Web Content (Dance videos, cat videos)

Video is a powerful way of content to tell stories. It can have a major impact on the success of your promotions and content marketing efforts.

It also serves as an effective way to connect with people and build more satisfying and deep relationships between you and your target audience.

This seems to be the most obvious point, and it is, but it is also very forgotten. No shortcuts: Shareable content is always high-quality content. If you focus on superficial topics and don't invest enough time in researching or creating content, you can't expect your followers to become interested and engage.

The video has grown a lot in recent years. The audience searches for content options, searches for diversity, and the communicative capacity has given publishers new ways to differentiate themselves and distinguish from noise.

The video is also an amazing asset for improving conversion rates. Studies have found that, once embedding a video on your landing page, you can increase your conversion rate by up to 80%, while adding a video to your email can increase your clickthrough rate by a staggering 200-300%. People who watch video 64% are also likely to buy a product online - and the amazing stats continue to favor the video and play it.

The video also performs great in all kinds of formats. Whether it's a social media video, ad, or introductory clip, users love watching online videos (a third of all of our online activities are spent watching videos).

So, as you can see, the video should be an essential part of your 2017 marketing strategy. It not only increases conversion rates, but also improves interaction on social media, your website and your blog and can help you stand out from others.

Before creating or sharing content, think of your audience: Ask yourself if they would like something to watch and share with their friends. Once you get some ideas, you can even poll your audience to form comments and possibly start a discussion. This not only creates interaction, but also gives you a special vision of what he wants.

Infographic is informative but easy to understand. Because they come in the form of images, they are suitable for the majority of Internet users who often share visual content on social media. Using tools like Piktochart, you don't even need to know the graphic designer to create a reasonably high quality diagram. The most important thing is to use your expertise and business data to create something your audience will find valuable.

Some of the most successful marketing campaigns have spread because they have provoked strong emotional reactions among users. Numerous studies have demonstrated that emotions such as happiness, anger, or sadness have the power to engage people and get them to share digital content. Remember the #ItCanWait campaign?

Study how AT&T used narration and art and engage users in achieving this public safety campaign. Be careful not to choose reasons that are not related to your business, as lack of confidence can backfire. But when you see an opportunity to contribute, do it well.

Invest in the process, not just the product: Video strategy must be considered an integral part of content marketing strategy - not a standalone feature. Before capturing this camera, think about the role you want the video to play in your branding story, and the steps it will take to draw, produce, position and measure this content. Doing this legal action in advance will help you make smarter decisions about the video projects that deserve the resources you have to spend.

Excess color and design can leave users to the site, a little color and design can be forgotten. In the middle there is an exciting mixture of colors sticking to the users.

The color trick is to create a palette that suits your content but also contrasts with many other things that users communicate with regularly. (Just think of the number of websites you click on every day that have the same blue background color.)

It's all about writing and pictures when it comes to communicating with the users' senses.

One option is to interact with users and provide feedback. For example, the user enters something into the website and something else is returned. (Think of it as going back and forth in the same way that text messages are sent to a friend.) Another option is to get them to think about your design the way Coffee Times Coffee does.

Changing your content or adjusting your design can provide new and interesting experiences for users who encourage them to think more about your site and come back to it. The key is that new experiences should still look like your content and design (so this can be very difficult).

You probably won't find a coffee drink that doesn't smell like watching videos on the website's home page. (Some claim to hear the beans in the mill.) Either way, the design becomes more than just a picture on the screen to the user, it calls for another pleasant memory through the senses.