Get Broadcast T.V. And Media Opportunities (contact)

Technology advances radically change the broadcasting and media sector and every day that passes, we go beyond the limits of what is possible a little.

If you are considering TV broadcasts and media opportunities, you are likely to be well aware that media business opportunities come with a lot of competition. For anyone dreaming of finding the media industry opportunities that suit their interests and passions, breaking into this industry can seem an almost impossible challenge.

Almost everyone has reached the pinnacle of the media industry game with a mixture of hard work, smart career development, and quality education - meaning that if you strive to achieve your dreams wisely, you can also achieve professional greatness.

You will need to know how to communicate, because having good contacts is very helpful in finding employment. Make a good impression on everyone you meet (for example, when doing a work experience), keep in touch with them and don't be shy about seeking advice on how to advance your career.

To work with the media on promotional or marketing opportunities, your community group needs an idea of how the newsroom works.

While there may be slight differences, most newsrooms operate in the same way. This help sheet provides an overview of the newsroom’s work in order to give you a better understanding of how it works.

Before the advent of the Internet, the mantra was in the media "content is king". During that era, huge production costs were barriers for anyone wanting to produce movies, TV series, or music albums. There were inaccessible barriers to distributing content. You need movie theaters, broadcasters or record stores to reach the masses.

Now, however, the content is cheaper in production, and the huge amount available has exploded. Distribution, the second stop, is easier because consumers can access programs online. “Premium” online broadcasters (Apple TV, Roku, Amazon Prime, and Netflix) have created new markets with these easy-to-reach distribution methods. Even Facebook broadcasts a live video. Many places appeared to distribute content and the old ecosystem broke down in less than a decade.

The viewer experiences provided by linear TV shows are very different from consumers on YouTube and Facebook. However, TV and these newer media platforms share a main feature: they all support their users. Programming or content that users enjoy is free because someone or something else pays for it.

TV broadcasts are always supported by paid ads. Commercial networks create programs that target and attract audiences, and sell broadcast times - the attention of these audiences - to advertisers. It's a nice two-sided business with a cash side and a user side: networks and their stations get money, and users (viewers) watch for free.

But public TV stations cannot do business this way because the public broadcasting law prohibits advertising. FCC regulations provide some flexibility for advertisers, also known as underwriters, to sponsor broadcasts for noncommercial education licensees.

With a mandate to provide free software and a ban on selling ads, public television stations had to develop other ways to increase revenue to support their operations. Enter membership and fundraising from major donors, incorporation and institutional support, and request subscription. It is a much more sophisticated model than the simpler form of money for eyeballs enjoyed by our commercial cousins.

The content is still king and now it is targeted!

The importance of content creation, and more, of what is known as “targeted content and targeted advertising” is a trend that will also gain some importance in 2019. That is, this trend indicates the need to create specific content and advertising for a specific audience, according to their tastes and interests, and above all, depending on which screen they consume.

It is important to keep in mind that viewers ’consumption habits have changed, and that with the widespread use of second screens and mobile devices, online video consumption has increased dramatically. Companies like eMarketer expect that the average daily time spent on TV consumption in the United States will drop to nearly half an hour until 2020 compared to 2016. On the contrary, where some lose, others win. This is the case for the OTT platforms.

Fierce consumer competition. TV advertising is one of the best ways to grab the attention of potential fans. Next, the advertiser may seek to raise awareness, which is the first step necessary to encourage a potential buyer action.

Without television advertising, the only medium with vision, movement and sound characteristics, the advertiser is limited to "flat" media. Radio ads only contain audio, print and billboard ads with visibility only to engage the viewer. The TV is the dominant "mass medium". TV advertising continues to offer the greatest potential for reaching the largest number of potential retail fans.