Create Reviews, Blogs and Share Your Experience

Create Reviews, Blogs and Share Your Experience 

  Building a brand does not mean feeding yourself.  It comes to giving yourself more opportunities to help and connect with people in your field.  One of the best ways to build a brand is through blogging. 

  Blogs allow you to "tell a story" your brand over and over, letting customers know and be comfortable with it.  Someone referred to blogging this way: "Blog like a continuous tour with evidence you know."  Show your brand blog with customization.  It places a human face on the brand. 

  Blogging is engaging in conversation.  Facilitates dialogue with the consumer.  Consumers can get to know you through this personal interaction.  When they get to know you, they love you, and better yet, they trust you. 

  Not only will consumers speak to you on your blog, they will also talk to each other.  Your readers can become the best promoters in building your brand, helping you spread your message and presence across their networks. 

  One of the biggest advantages of using blogs is to communicate in strong personal ways with your target audience.  By creating deeper relationships, you can effectively influence how people think and feel about you and your business.  Your connection is what will create the greatest success for your blog. 

  How do you make these connections vital?  By being yourself, sharing what you know - your experience and expertise - and injecting some of your personality into the mix too.  You don't have to be a professional writer to do this either.  Part of the fun of blogging is that it does not require a degree in journalism.  It requires honesty, transparency and a sincere desire to share something that benefits readers.  If you can do that, you will call! 

  Many blogs, in order to get views and some money, post reviews of their favorite products or services.  Reviews can be anything from a favorite book to a favorite beauty cream or even a favorite website. 

Most of the time, these blogs are not compensated for writing other than a free product to try. They are required to provide honest reviews and brand and product promotion in exchange for these free samples. 

  Today, many people search for product or service reviews before investing their money.  While many reviews are found on the main websites of a brand or company, the most useful reviews are found on blogs created and maintained by ordinary people who have real experience with the product or service. 

  Statistically, over 90% of people undergo product reviews even before going to the company's website. 

  For this reason, it is imperative that your products receive a large number of reviews, especially if they are new.  A large number of positive reviews will help people discover them more quickly. 

  Furthermore, Google uses reviews to rank the same products in order, from most popular to least common.  Then, customers follow reviews to choose their product, thereby increasing click rates to your website.  Sounds simple, right? 

  There is one caveat: the reviews should be good and original.  Needless to say, however, customers trust products with the most favorable reviews.  However, if the reviews are fraudulent, consumers can sniff them within seconds and quickly dismiss them.  For this reason, companies need to encourage more good reviews online, and people need to write them. 

  It is a good idea to write the review in a conversational manner, and this allows readers to respond and suggest their point of view. 

  What's more, when you respond again, people will find your comment more authentic and original.  Be rich and informative: Be specific and relevant to where you hang on, and describe what other visitors may be facing.  Highlight what makes the place special, and try to share something new and new.  From signature dishes to secret sales shelves, reviews should reveal the unique experiences that places offer. 

  Make it real: be original.  Review your own experience and explain why you like or dislike the place.  Try to be as accurate as possible, and include the positive and negative aspects of your visit. 

  Brand experience encompasses almost every aspect of the way consumers experience your brand.  Basically, it's a very big deal.  To understand what makes a brand experience successful, it is important to see how the experience relates to other key brand elements such as brand identity and brand voice. 

  Storytelling is a powerful technology for building relationships.  It's an old concept that brings people together and keeps them involved.  It doesn't matter where you are in the world or how much financing your startup has. 

  Good stories give great voices for small projects.  So it is important for companies to take time in advance to fully develop their storytelling methods. 

  Storytelling and marketing go hand in hand.  Just think about that.  Whether you're producing graphs, writing a copy of a Facebook ad, or writing a free online directory (like this), you need to grab the attention of your audience. 

  Blogs are supposed to be unofficial, so let your blog reflect the human face of your brand. Give her some personality and try to keep your sales offer low.  You will find that people are more likely to respond to you as well as purchase your services.